A few blurbs:
"Chris Hoofnagle has written the definitive book about the FTC's involvement in privacy and security. This is a deep, thorough, erudite, clear, and insightful work - one of the very best books on privacy and security." -- Daniel J. SoloveMore information is available here.
"A timely and insightful analysis of the FTC as a key actor in protecting information privacy. The historical context provides a solid basis for Hoofnagle's well-supported policy recommendations." -- Priscilla M. Regan
Update: The introduction appears here as an SSRN post.